Natalia V. Biryukova

The article reveals the metaphor «the seal of the author» in relation to the content and logic of the presentation of the scientific result by a modern teacher-researcher. The stated metaphor is presented as a logically meaningful combination of three components: a) the «contact zone» of the reader with the author’s text, including the formal display of the readability indicators of the author’s works («the author through the eyes of the RSCI database») and the «invitation of the reader to dialogue» disclosed in the article; b) the cliché «the image of the author in the mind of the reader», specified by the thesis «author’s trace»; c) the cliché «the author with his own eyes», suggesting the results of the author’s immersion in the reflexive field. The distinguished triad of metaphors is substantiated by the correlation with the «movement» of the teacher-researcher from the scientific concept to its textual display, including: a) the definition of the readership to which the text is intended; b) construction of a research text; c) comprehension (reflection) of reader’s responses in various scientific publications and in the process of conference dialogue and personal communication; d) the formation in the mind of the author of the image of the «self-researcher>. The point results of the presentation of the scientific image of the author- researcher in the field of education based on the RSCI database are presented.